Launch Checklists/Analytics and Event Tracking Checklist

Analytics and Event Tracking Checklist

Launch ChecklistsDifficulty: IntermediateUpdated: 2026-05-25

Essential analytics setup for understanding your micro SaaS.

Related Launch Checklists

Launch Checklist for Next.js SaaS

A copy-ready launch checklist covering env vars, deployment, SEO basics, analytics and post-launch monitoring.

View Checklist →

Who this checklist is for

Micro SaaS founders who want to understand how users use their product.

When to use it

Before launching
When adding major features
When you want to improve conversion

Step-by-step checklist

Basic analytics

Set up Google Analytics 4
Add page view tracking
Set up conversion goals
Track traffic sources
Monitor bounce rate and time on site
Set up custom dimensions if needed

Event tracking

Track signups
Track logins
Track key actions in app
Track feature usage
Track checkout/payments
Track errors

Funnel tracking

Landing page → signup
Signup → first use
First use → paid
Paid → retention
Churn points identified
Drop-off points noted

User journey

Define user segments
Track new vs returning
Track active users (DAU/MAU)
Track retention cohorts
Track feature adoption
Track time to value

Privacy & compliance

Privacy policy updated
Cookie consent banner
Anonymize where needed
Respect Do Not Track
GDPR/CCPA compliant if needed
No PII handled correctly

Reporting & alerts

Set up weekly reports
Set up important alerts
Monitor key metrics dashboard
Share with yourself regularly
Document what success looks like
Set up error alerting

Common mistakes

Tracking too many events
Not setting up conversion funnels
Forgetting privacy compliance
Not reviewing analytics regularly
Tracking vanity metrics only
No action from insights

Verification steps

Page views showing in analytics
Events firing correctly
Funnels showing conversions
No privacy banner works
Dashboard shows real user activity
Alerts trigger on errors

All micro SaaS templates

None yet