Landing Page Copy Checklist
Copy checklist for high-converting micro SaaS landing pages.
Related Ideas
AI Fortune Telling Website Idea
Build an AI-powered fortune telling or I Ching interpretation site with free results and optional AI deep readings.
Product Description Generator Idea
Build a generator that turns product specs into SEO-friendly descriptions for ecommerce stores and marketplaces.
SEO Landing Page Generator Idea
Build a system for generating niche SEO landing pages with reusable layouts, internal links, and clear conversion paths.
Related Build Kits
AI Fortune Telling Website Build Kit
Build an AI-powered fortune telling or I Ching interpretation site with free results and optional AI deep readings.
Product Description Generator Build Kit
Build a generator that turns product specs into SEO-friendly descriptions for ecommerce stores and marketplaces.
SEO Landing Page Generator Build Kit
Build a system for generating niche SEO landing pages with reusable layouts, internal links, and clear conversion paths.
Related Launch Checklists
Who this checklist is for
Indie hackers writing landing page copy that converts visitors into users.
When to use it
- Before launching your landing page
- When rewriting landing page copy
- A/B testing copy variations
Step-by-step checklist
Above the fold
- Clear, benefit-driven headline
- Subheadline explaining value
- Primary CTA button above fold
- Secondary CTA for hesitant visitors
- Hero image/video showing product
- Social proof if available
Problem section
- Identify the pain point clearly
- Speak to your target audience
- Use customer language
- Show you understand their struggle
- 2-3 bullet points on pain points
Solution section
- Introduce your product as the solution
- Show, don't just tell
- Benefits over features
- How it solves their problem
- 3-5 key benefits
Features section
- 3-7 key features
- Each feature has a benefit
- Icon or visual per feature
- Clear, scannable format
- No jargon
Social proof
- Testimonials from real users
- Logos of customers/partners
- Case studies if available
- Before/after stories
- Metrics/numbers if possible
CTA section
- Clear primary CTA
- Repeat CTA throughout page
- CTA copy explains value
- No generic "Sign up"
- Risk reversal (free trial, guarantee)
FAQ section
- Address common objections
- Answer frequently asked questions
- Keep answers concise
- Link to more detailed docs
- Cover pricing, support, security
Footer
- Clear navigation links
- Privacy policy
- Terms of service
- Contact info
- Social links if relevant
Common mistakes
- Feature-focused instead of benefit-focused
- Talking about yourself instead of customer
- Too much jargon
- No clear CTA
- Forgetting social proof
- Not addressing objections
Verification steps
- Read copy out loud - does it flow?
- Ask: "So what?" after each section
- Is the value proposition clear in 3 seconds?
- Can a visitor understand what you do in 10 seconds?
- No typos or grammatical errors
Related build kits
- All micro SaaS templates
- SEO Landing Page Generator
Related fixes
- None yet