SEO Launch Checklist for a Micro SaaS
A complete SEO checklist for micro SaaS launches: titles, descriptions, sitemap, robots, keywords, schema, and indexing verification.
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Who this checklist is for
Solo founders and indie hackers launching a micro SaaS who want to make sure their SEO basics are covered before launch.
When to use it
- Right before deploying to production
- After your first production deployment
- When adding new pages or features
Step-by-step checklist
On-page SEO
- Write unique title tags (50-60 characters) for every page
- Write compelling meta descriptions (150-160 characters)
- Use H1 headings once per page
- Structure content with H2-H6 headings
- Add descriptive alt text for images
- Ensure internal linking between related pages
- Check mobile-friendly responsive design
- Verify page load speed < 3s
Technical SEO
- Generate and validate sitemap.xml
- Create robots.txt that points to sitemap
- Add canonical URLs to prevent duplicate content
- Implement structured data (Schema.org) for SaaS
- Check for broken links
- Verify HTTPS is working correctly
- Set up proper redirects for old URLs (if migrating)
Content & keywords
- Identify 3-5 primary keywords for your product
- Create 1-2 pillar pages for main topics
- Write blog posts or guides targeting long-tail keywords
- Use keywords naturally in headings and content
- Add FAQ section with real user questions
Common mistakes
- Forgetting to set canonical URLs
- Duplicate meta titles/descriptions across pages
- Ignoring mobile responsiveness
- Not submitting to search engines before verifying ownership
- Overstuffing keywords unnaturally
Verification steps
- Use Google's Rich Results Test to check schema
- Run PageSpeed Insights for performance
- Check Mobile-Friendly Test for mobile usability
- Verify sitemap in Google Search Console
- Test robots.txt with Google's tester
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