SaaS Pricing Page Checklist
Essential elements for a converting SaaS pricing page.
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Who this checklist is for
Micro SaaS founders who want a pricing page that actually converts visitors.
When to use it
- Before launching paid plans
- When redesigning pricing
- A/B testing pricing options
Step-by-step checklist
Pricing strategy
- Choose 2-3 plans max
- Clear value differences between plans
- Highlight recommended plan
- Show monthly vs annual billing
- Annual discount (10-20%)
- Clear what's included in each plan
Page elements
- Clear headline focused on value
- Benefit-driven copy
- Feature comparison table
- FAQ section
- Social proof/testimonials
- Money-back guarantee
- Clear CTA buttons
- Privacy and terms links
Plan details
- Each feature clearly explained
- No hidden fees
- Clear cancellation policy
- Upgrade/downgrade info
- Support levels per plan
- Usage limits clearly stated
Trust signals
- Secure checkout badge
- SSL/security icons
- Company info/contact visible
- Refund policy clear
- Testimonials from real users
- Case studies if available
Testing
- Test checkout flow end-to-end
- Mobile responsive
- All links work
- CTA buttons stand out
- Pricing matches checkout
- No broken images
Common mistakes
- Too many plan options (analysis paralysis)
- Feature dump without benefits
- No clear recommended plan
- Hiding pricing or making it hard to find
- Not testing the checkout flow
Verification steps
- Pricing displays correctly on mobile
- Checkout works with real card
- All features match description
- Upgrade/downgrade paths clear
- No console errors on page
Related build kits
- All micro SaaS build kits
Related fixes
- None yet